Best live entertainment projects – 2016 MTV EMA and Samsung S7 launch

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Our 2016 summary would not be complete without a reference to the best live entertainment projects we delivered this year.

We started off the year with a unique and very challenging event which saw us delivering live in VR a Years&Years gig to a select audience of media and influencers.

The event was part of the new Samsung Galaxy S7 and S7 Edge smartphones European launch.

A select audience at London’s Hospital Club was able to watch a bespoke live gig – where the band performed four tracks from their platinum selling album, “Communion” – through Samsung Gear VR headsets powered by the new Galaxy S7 and S7 Edge.

The event, organised by Iris Worldwide, saw us provide the live-streaming technology behind the show – everything from the cameras to the real-time editing and stitching. We also provided the mobile app for the event, which was developed specially for the S7 and the GearVR, using our proprietary VR player. The VR stream itself was curated by director Sam Wrench, who is known for his work with acts including Mary J Blige, George Michael and Blur.

The app was downloaded 61,615 times from February till November 2016, which was a strong indicator of the quality of both the app and the content we delivered.

A few months after the Samsung launch, we were back to working with our trusted partner Viacom and the MTV EMAs! As in 2015 when we flew to Milan to help MTV live-stream the 2015 EMAs in VR for the first time ever, November found us in Rotterdam, Holland to provide yet again a seamless VR experience to all MTV fans around the world.


With the EMAs being a global celebration of music, the VR live-stream allowed fans to experience the show in an up close and personal way for a second year in a row. The fact that Viacom used our VR technology for a second time in a row, is a strong vote of confidence for both our technology’s superior capabilities and the standard of services we provide to all our clients no matter how big or small they are.

For those who want to get a taste of the 2016 EMAs you can download the MTV EMA app on the App Store and Google Play store and use a Google Cardboard to view highlights of the show.